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Case Study for (TrendLoomy)

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Before MrEngage
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Before MrEngage

How Trendloom achieved 400K of organic Facebook growth in 4 days

Despite slow growth in recent years, social media continues to present huge opportunities for marketers and advertisers alike. In 2023, user numbers rose to 4.89 billion worldwide and with so many platforms to choose from, they bounce on average between 7 platforms every month – making it crucial for brands to adopt a multi-channel approach.

About Trendloomy

Chicago-based Trendloomy produces a range of informational and comic content. To maximize its audience, its team manages six channels including Tiktok, Instagram, Youtube and Facebook.

Growing pains

Trendloomy’s Facebook channel has 1.9K followers. To build its audience of followers, its team relied on paid reach campaigns via Facebook. Driving new traffic through paid campaigns can be especially costly – particularly for brands trying to build up significant audiences.

While organic growth offers a more cost-effective alternative, the brand’s focus on generating high-quality and engaging content means that finding the time and resources to achieve this are often in short supply.   

Meet Mr Engage

At least they were… until its team discovered Mr Engage. Trusted by 350+ brands, Mr Engage is a dedicated group of social media strategists and AI engineers with the know-how and cutting-edge technologies brands need to amplify their presence on Facebook and Instagram.   

Step one: Easy onboarding

On December 31st, Trendloomy completed Mr Engage’s initial onboarding form. Because they reached out during normal business hours, they received a response within 15 minutes of submission.

Step two: Deep research

That same day, the team at Mr Engage began the most important step of the Trendloomy campaign: the research. Its team’s goal is to identify the groups that are more likely to be Trendloomy customers. By looking for audiences that share the same interests or purchase behaviours, Mr Engage increases the likelihood of finding users potentially interested in a brand.  

Step three: Engage, engage, engage

Equipped with a deep understanding of Trendloomy’s audience, the Mr Engage team was ready to begin interacting within specified groups as the brand’s Facebook page.

Mr Engage’s comments tend to attract a high level of attention and likes and this was no exception for the Trendloomy campaign.

Every time Mr Engage commented on posts or replied to comments within groups, the awareness of Trendloomy’s Facebook channel increased.

For the most part, people are curious creatures – tending to look at the profiles of people commenting or posting online.

Results

  • 400K in new Facebook growth
  • 90% reduction in paid reach campaigns
  • Effortless, guaranteed audience growth

By the end of its first four days working with Mr Engage, the team at Trendloomy saw a significant increase in new organic growth on its Facebook channel with more than 400K new visitors.

With Mr Engage working as part of the Trendloomy team, the channel also successfully reduced its reliance on paid reach campaigns by 90%.

Looking ahead, Trendloomy will continue with Mr Engage’s unrivaled support. As well as offering effortless organic growth – guaranteed – it’s delivering the brand outstanding value for money compared to its previous paid campaigns.

Check them out at: https://linktr.ee/Trendloomy

Start with Mr Engage today

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