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How Answers to Success boosted its Facebook exposure by 271K%
With the personal investment market bigger than ever before, so too are the sources of valuable information available online. In 2022, the financial advisory services market was valued at $85.1 bn – a figure that’s expected to grow by a further 5.5% over the next decade. While some names, such as the Wall Street Journal and Motley Fool, are well-established with this audience of investors, there is room in the market for new competitors.
About Answers to Success
In November 2023, a new competitor entered the ring: Answers to Success (ATS). Developed to be a go-to resource in the realm of business and finance, the brand’s website and podcast are packed with insightful articles, expert advice, and actionable strategies to empower individuals and businesses on their journey to success.
Launching for success
At the end of December 2024 ATS launched on Facebook to increase the brand’s reach. Social media plays a crucial role in ensuring the brand’s success.
Building a social media following can be challenging for newcomers. Creating an audience does not happen overnight. Instead, it requires time, expertise, and resources.
While paid campaigns can be effective, ATS’ financially savvy team recognizes that organic growth offers a more cost-effective alternative.
Meet Mr Engage
That’s when the ATS Team learned about Mr Engage. Trusted by 350+ brands, Mr Engage is a dedicated group of social media strategists and AI engineers with the know-how and cutting-edge technologies brands need to amplify their presence on Facebook and Instagram.
Quick sign-up (and even quicker response)
At the end of December 2023, Mr Engage received a completed initial onboarding form from ATS. The form takes just a few minutes to complete and asks clients to provide the information needed to get started increasing the brand’s exposure, including:
Because they reached out to Mr Engage during normal business hours, ATS received a response within just 15 minutes of submiting its form.
Research, research, research
Later that day, Mr Engage’s team of social media marketers began the research that underpins its 350+ clients’ ongoing success. The team set out to identify the types of Facebook group’s visited by ATS’ potential audience of tech-savvy individuals who value financial literacy.
Ready. Set. Engage.
With a deep understanding of the ATS brand and its audience, the Mr Engage team began interacting within the groups selected. The tone of voice information shared during onboarding allowed ATS to create a persona for the brand’s Facebook page that reflects its values.
Mr Engage recognizes the importance of a well-crafted comment. It attracts more than attention: it gains likes and follows, too.
Every time Mr Engage commented on posts or replied to comments within groups, it creates a conversation which sparks curiousity among viewers.
This curiousity results in audiences looking at the ATS profile to learn more about the comment’s origins – increasing exposure for the brand.
Results
Within just days of enlisting Mr Engage’s expertise, ATS’ brand-new Facebook channel received 2700+ high-quality, organic visitors – a number that will rise, thanks to their ongoing support from Mr Engage.
Get started today
Discover the game-changing potential of Mr Engage. Start your free 7-day trial today.
A dedicated force of Social Media Strategists and AI Specialists is at your disposal, all set to amplify your presence on Instagram & Facebook.
We do this by harmoniously blending cutting-edge technologies with meticulous human efforts.